Market and intent signal monitoring
Continuous monitoring of public market and intent signals across the accounts and segments you scope, running around the clock rather than in review cycles.
Platform
ARIA is a platform for commercial workflows, not a single lead tool.
ARIA is a configurable platform for life sciences commercial workflows. Teams run ready made workflows such as signal to opportunity, build workflows around their own commercial processes, or run several at once on one shared reasoning layer. Signal to opportunity is one workflow on the platform, not the product itself.
Running today
Workflows ARIA runs now
These workflows are live today. Each one stages its output for a person to approve.
This is the current set, not a roadmap. Where a team needs something outside this list, it is built as a customer specific workflow on the same platform.
Signal to lead
Turns a monitored signal into a researched, sourced account brief and drafted outreach, staged for a person to approve.
Meeting preparation
Assembles account context, recent movement, and the open questions worth asking before a call, so preparation is not rebuilt by hand each time.
In meeting intelligence
Surfaces relevant account and competitive context during the conversation itself.
Post meeting debrief
Turns what happened in the meeting into a written record and the follow up work that comes out of it.
Contextual email replies
Drafts replies using the account history and market context ARIA already holds, rather than treating each message as isolated.
Live battlecard generation
Produces competitive positioning for the account and situation in front of you, built when you need it rather than maintained as a static document.
Slide deck generation
Builds the deck for an account conversation from the same sourced context the rest of the workflows use.
Shared reasoning layer
How workflows share context
Every workflow runs on one customer specific reasoning layer, so context is not rebuilt from scratch each time.
This is the difference between a set of separate tools and a platform. What one workflow learns about an account, and what your team approves, is available to the next.
One layer, many workflows
Each workflow reads from and writes to the same customer specific reasoning layer. Context does not sit in a silo owned by one feature.
Approved work becomes context
When someone approves a piece of work, that judgement is available to the workflows that run afterwards. The layer reflects how your team actually decides, not a generic default.
A worked example
Signal to lead establishes why an account matters and what changed. Meeting preparation draws on that same context rather than starting cold. The debrief afterwards, and the email replies that follow, carry it forward. One account, one shared understanding across four workflows.
Custom workflows use the same layer
A workflow built around your own commercial process reads the same context as the ready made ones, so building something specific does not mean starting from an empty system.
FAQ
Questions buyers ask
- Is ARIA only a lead generation platform?
- No. Signal to opportunity is one ready made workflow on the platform. ARIA also runs meeting preparation, in meeting intelligence, post meeting debriefs, contextual email replies, battlecard generation, and slide deck generation today, and supports workflows built around a customer's own commercial processes.
- Can ARIA support both ready made and customer specific workflows?
- Yes. Teams can start with a ready made workflow, add workflows built around their own processes, or run a combination. Both kinds run on the same platform and the same shared reasoning layer.
- How do ARIA workflows share customer context?
- Every workflow reads from and writes to one customer specific reasoning layer. Context established in one workflow, and judgement captured when a person approves work, is available to the workflows that run afterwards.
- Does ARIA act without a person approving it?
- No. ARIA prepares and stages work. A person approves anything that goes out or writes back to your systems, and every approved action is logged and reversible.
Put ARIA on your accounts.
One workflow, your systems, your team's approval. Book a short walkthrough and see your first pass.