How does ARIA work with Salesforce and HubSpot?

ARIA reads the account records you scope to it and writes prepared work back, including opportunity notes, account updates, and drafted outreach. Writes happen only after a person approves them, and each approved action is logged and reversible.

Does ARIA work with email and calendars?

Yes. ARIA connects to Outlook and Gmail, and to Outlook and Google calendars. It uses them to prepare for scheduled meetings, capture what follows, and draft replies in context. Drafts are staged for review rather than sent automatically.

Can ARIA use call intelligence and revenue data?

Yes. ARIA reads call intelligence and revenue intelligence context so that meeting preparation, debriefs, and account reads reflect what was actually said and where the deal stands, not only what the CRM record shows.

Does connecting a system mean ARIA can act in it?

No. Reading and acting are separate. ARIA reads what you grant it, and any action or writeback waits for a person to approve it.

What if we use a system that is not listed?

Tell us what your team runs. Workflows are built on a configurable platform, so the systems in scope are part of the conversation rather than a fixed list.

Integrations

How ARIA connects to the systems you already run.

ARIA connects to the commercial systems your team already runs. It reads the accounts, conversations, and market context you grant it, reasons across them, and writes prepared work back only after a person approves it. Connections are scoped by you, not assumed, and every write is gated behind that approval.

Systems

What ARIA connects to

CRM, email and calendar, call and revenue intelligence, market data, data platforms, and collaboration tools.

CRM and customer records

Salesforce, HubSpot, Veeva

Your CRM holds the account history ARIA reasons over, and it is where prepared work lands. ARIA reads the records you scope to it and writes opportunity notes, account updates, and drafted follow up back into the same system, after approval.

Email and calendar

Outlook, Gmail, Outlook Calendar, Google Calendar

Email and calendar are where commercial work actually happens. ARIA uses them to see what is scheduled, prepare for it, and draft replies in context. Drafts are staged for you rather than sent.

Call and revenue intelligence

Gong, Clari

What was said on a call, and where a deal actually stands, are part of the account picture. ARIA reads that context so meeting preparation and debriefs reflect the conversation rather than only the CRM record.

Market and contact data

ZoomInfo, Apollo

Commercial data services extend what ARIA knows about the organisations and people in an account, alongside the public market signals it monitors continuously.

Data platforms

Snowflake, Databricks

Where a team already centralises its commercial data, ARIA reads from it rather than asking you to move or duplicate it.

Collaboration

Slack, Microsoft Teams

Prepared work is presented where your team already works, so reviewing and approving does not require learning a separate application.

Cloud

AWS, Azure

The underlying infrastructure ARIA runs on, relevant when a customer specific deployment has its own hosting requirements.

How connections work

What a connection does and does not allow

Connecting a system lets ARIA read what you grant it. It does not let ARIA act without you.

You scope the connection

ARIA reads the systems and scopes you grant it. It does not request broad credentials or reach beyond what you approve.

Writes are gated behind approval

ARIA never writes back to your systems on its own. A person approves each write, and every approved action is logged and reversible.

Your data is not training data

We do not train or fine tune our models on your data. If you ask for a customer specific fine tuned model, we build it using only your data, and it is used only for you.

Context is shared across workflows, not systems

Integrations feed one customer specific reasoning layer. Context from your CRM informs meeting preparation and email replies, without each workflow reconnecting separately.

Full detail on data handling, residency, and audit is on the security page.

FAQ

Questions buyers ask

How does ARIA work with Salesforce and HubSpot?: ARIA reads the account records you scope to it and writes prepared work back, including opportunity notes, account updates, and drafted outreach. Writes happen only after a person approves them, and each approved action is logged and reversible.
Does ARIA work with email and calendars?: Yes. ARIA connects to Outlook and Gmail, and to Outlook and Google calendars. It uses them to prepare for scheduled meetings, capture what follows, and draft replies in context. Drafts are staged for review rather than sent automatically.
Can ARIA use call intelligence and revenue data?: Yes. ARIA reads call intelligence and revenue intelligence context so that meeting preparation, debriefs, and account reads reflect what was actually said and where the deal stands, not only what the CRM record shows.
Does connecting a system mean ARIA can act in it?: No. Reading and acting are separate. ARIA reads what you grant it, and any action or writeback waits for a person to approve it.
What if we use a system that is not listed?: Tell us what your team runs. Workflows are built on a configurable platform, so the systems in scope are part of the conversation rather than a fixed list.

Put ARIA on your accounts.

One workflow, your systems, your team's approval. Book a short walkthrough and see your first pass.

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